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What We Mean By Clean Beauty


ONLY Clean Ingredients:

Our plant-derived products contain no parabens, sulfates, pthalates, SLE or SLES, silicones, formaldehyde, toluene, PEG's, EDTA's, BHA, BHT, MCI/MCLI triclosan, mineral oils or synthetic dyes. 

Most of our line is gluten-free with no wheat or wheat by-products; many of our products are vegan* and all are cruelty free.

* Our non-vegan products contain only keratin proteins derived from the oils found in sheeps' wool. 

Keravis PE

All of our products are infused with Keravis PE, a vegetable protein compound that's been clinically proven to increase hair strength and elasticity and smooth the cortex, resulting in stronger, shinier, healthier hair.

Sustainability and Recyclability:

We use bottles made with sustainable bio-resin (sugarcane) HDPE to lower our carbon footprint and are designing remove-before-recycling labels to improve recycling practices.

We're Committed To Both:

Our promise: that we will always strive to keep our product ingredients and packaging updated to reflect the continually evolving standards of clean beauty and sustainability.