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Clean hair care. Better for you, better for our planet.

View The Line

Clean hair care. Make the change now!

view the line

Clean hair care. Better for you, better for our planet.

View the line

Clean hair care. Make the change now!

View the line

Clean hair care. Better for you, better for our planet.

View The Line

Clean hair care. Make the change now!

view the line

Clean hair care. Better for you, better for our planet.

View the line

Clean hair care. Make the change now!

View the line

LET'S KEEP OUR WORLD BEAUTIFUL,TOO.

DID YOU KNOW THAT A BOTTLE WITH AN ADHESIVE LABEL IS NOT RECYCLED?

It often isn't, because recycling centers won't bother to peel off those sticky adhesive labels.

Our bottles are made with sustainable bio-resin sugarcane and we'll soon be wrapping our shampoo, conditioner and styling products in removeable shrink sleeves that you can tear off before tossing (or reusing) to help keep our world cleaner.

Cleanse | Hydrate

Shop CLEANSE | CONDITION Now!

Smooth | Strengthen

SHOP SMOOTH | STRENGTHEN Now!

Waves | Texture

SHOP BEachy waves and texture now!

Volume | Body

SHOP VOLUME | BODY NOW!

CONTROL | Discipline

SHOP CONTROL | DISCIPLINE NOW!

--- What Our Customers Are Saying:


WOW! Nicola R.
I love that these products are so good and that the brand cares about using clean ingredients and caring for our planet. I use Perfect and Unbreakable and honestly my hair has never looked or felt better.

MY HAIR LOOKS GREAT Cindy P. 
Very sleek and shiny! This product gives me a great blowout that lasts.

MY FAVE Lyn A. 
Love their shampoos and conditioners, best I've used. Actually, it's all I use now and I never feel like I get build up or need to switch off. I am looking forward to trying more products.

LOVE MY WAVES! Ryann B. 
I love the way my waves come out when I use this product and my hair feels great too, very soft and manageable and not frizzy at all. It looks like I used a waving iron even when I just let my hair dry naturally.

GREAT TEXTURE SPRAY Pamela C. 
This spray gives my hair so much body! It holds the style and makes it look like I have twice as much hair. It's really great!

AMAZING! Lisa P.
Seriously amazing! My hair feels much thicker and stronger when I use it and my hair really looks great.