Empower your beauty routine with clean, cruelty-free products.
Our small-batch crafted hair care products focus on clean, plant-based ingredients. From 100% clean formulas to green packaging, we've given thought to every single detail that impacts our environment.
SHOP BY COLLECTION:
Cleanse | Hydrate
All of our clean shampoos and conditioners are sulfate-free, sodium-free and paraben-free.
Most are gluten-free and vegan too!
Smooth | Strengthen
Our Keratin-infused blow dry collection smooths and strengthens your hair.
Upgrade your style with improved elasticity and incredible shine!
Body | Volume + Texture
A curated collection of products for those looking for soft body, texture and volume.
Plus defined, touchable waves and curls that last all day.
SHARE THE 🖤
OBSESSED! @Leahsplate
I'm obsessed! I love how clean the ingredients are and also how great the products make my hair feel.
WOW! Nicola R.
I love that these products are so good and that the brand cares about using clean ingredients and caring for our planet. I use Perfect and Unbreakable and honestly my hair has never looked or felt better.
MY FAVE Lyn A.
Love their shampoos and conditioners, best I've used. Actually, it's all I use now and I never feel like I get build up or need to switch off.
LOVE MY WAVES! Ryann B.
I love the way my waves come out when I use this product and my hair feels great too, very soft and manageable and not frizzy at all. It looks like I used a waving iron when I let my hair dry naturally.
AMAZING! Lisa P.
Seriously amazing! My hair feels much thicker and stronger and really looks great!
CLEAN BEAUTY 2.0
The List.com: The real reason you should stop washing your hair every day
by Carrie Madormo, RN, MPH
Natural Beauty - With No Sulfates!
By this point, we should all be well-versed in the negative effects of chemically-laden or enhanced beauty products. It’s important to bear in mind that anything that passes through your...
Is Your Hair Thinning? Here's What You Can Do About it.
Experiencing Thinning Hair, Hair Loss or Hair Fall? You're not alone; many women are experiencing increased hair loss now. There are multiple reasons this problem is so common; stress and...