Empower your beauty routine with clean, cruelty-free products.

Our small-batch crafted hair care products focus on clean, plant-based ingredients. From 100% clean formulas to green packaging, we've given thought to every single detail that impacts our environment.

Strength x Beauty's cleanse and hydrate collection; featuring Beautiful Leave-In Conditioner, Virtuous Ultimate Dry Shampoo and Dreamy Hydrating Co-Wash in a neutral, lifestyle setting.

Cleanse | Hydrate

Shop CLEANSE | CONDITION

Smooth | Strengthen

SHOP SMOOTH | STRENGTHEN
Strength x Beauty's Smooth and Strengthen Collection featuring keratin-infused products Perfect Blow Dry Serum, Polished Smoothing Balm, Straight Up Straightening Balm and Unbreakable Strengthening Balm in a neutral, lifestyle setting.
Strength x Beauty's Volume and Texture Collection; featuring Unbreakable Strengthening Balm, Beachy Wave Defining Texture Creme and Iconic Volume Texture Spray  in a neutral, lifestyle setting.

Body | Volume + Texture

SHOP Body, volume + texture

SHARE THE 🖤


OBSESSED! @Leahsplate

I'm obsessed! I love how clean the ingredients are and also how great the products make my hair feel.

WOW! Nicola R.
I love that these products are so good and that the brand cares about using clean ingredients and caring for our planet. I use Perfect and Unbreakable and honestly my hair has never looked or felt better.

MY FAVE Lyn A. 
Love their shampoos and conditioners, best I've used. Actually, it's all I use now and I never feel like I get build up or need to switch off.

LOVE MY WAVES! Ryann B. 
I love the way my waves come out when I use this product and my hair feels great too, very soft and manageable and not frizzy at all. It looks like I used a waving iron when I let my hair dry naturally.

AMAZING! Lisa P.
Seriously amazing! My hair feels much thicker and stronger and really looks great!