Clean hair care. gluten-free. vegan. always cruelty-free.
oUR PRODUCTS
CLEAN, BEAUTIFUL, STRONG HAIR. IT'S OUR THING.
STRONGER, THICKER, BEAUTIFUL HAIR. Clean, keratin-infused hair care with Keravis PE
GLUTEN-FREE and VEGAN hair care products in SUSTAINABLE, RECYCLABLE bio-resin packaging
Together we can keep our planet beautiful, too.
Did you know that a recyclable bottle with an adhesive label on it is not recycled?
Yep, only bottles with removeable labels are actually recycled. It's too much work for the recycling centers to peel off adhesive labels.
That's why we switched to bottles made with sustainable bio-resin sugarcane HDPE and we use removeable shrink sleeves; just tear it off before tossing your empty bottle and together, we can make a difference.
SLEEK WAVES, STRAIGHT SHINE
Our Keratin-infused Smoothing Collection locks in waves and curls or straightens and smooths, all with incredible shine.
Try 'Polished' for thick, coarse or curly hair, 'Perfect' for fine hair that needs extra 'jeuje' and body and 'Unbreakable' to strengthen fragile strands and prevent breakage.
Feelin' Beachy
Try our Hydrating Shampoo & Conditioner and Beachy Texture Creme for perfectly soft, smooth waves.
So you can make every day a beach day.
LOVE YOUR CURLS
You love your curls. We do too!
Go Au Naturel and frizz-free with products dedicated to creating soft, defined curls.
Bye, bye blow dry.
Fine, silky hair
We've created super-lightweight products that add shine and body, increase volume and lock in hold like you've never experienced before.
Now you don't have to work so hard for great hair.
Coarse, Dry Hair
The key to managing coarse or dry hair is staying hydrated. And we've got the right products for that.
Check out our selection of deeply moisturizing and hydrating hair care products for softness, discipline and control.
Add volume and texture
Add volume and texture with Iconic and Unbreakable, both expressly designed for hair styles that need a little extra bit of 'Jeuje'!
Power up your style and rock it, girl.
--- Testimonials
WOW! Nicola R. Jan 19
I love that these products are so good and that the brand cares about using clean ingredients and caring for our planet. I use perfect and unbreakable and honestly, my hair has never looked or felt better. Thank you!
MY HAIR LOOKS GREAT Cindy P. Jan 16
Very sleek and shiny! This product gives me a great blowout that lasts.
MY FAVE! Lyn A. Jan 09
Love their shampoos and conditioners, best I've used. Actually, it's all I use now and I never feel like I get build up or need to switch off. And I am definitely looking forward to trying the new hydrating set that's coming soon :)
LOVE MY WAVES! Ryann B. Jan 03
I love the way my waves come out when I use this product and my hair feels great too, Very soft and manageable, and not frizzy at all. It looks like I used a waving iron when I just let my hair dry naturally. Its fantastic!
GREAT TEXTURE SPRAY Pamela C. Dec 28
This spray gives my hair so much body! It holds the style and makes it look like I have 2x as much hair. It's really great!
AMAZING! Lisa P. Dec 10
Seriously amazing! My hair feels much thicker and stronger when I use it and my hair looks so great.
New! Super-Hydrating Duo: pre-Order at 25% OFF
And Let's Be Social, Butterfly:
blog: how to get great hair (and more topics):
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Social Distance Hair: Making It Work From Home
Styling ideas from our staff to hide those greasy roots, power-up limp bedhead, hide peek-a-boo roots and keep your hair looking 'zoom- ready' when we really just want to skip the shower and...