Clean hair care. Better for you, better for our planet.
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CLEAN HAIRCARE IS OUR PASSION.
WE CREATE PRODUCTS THAT NOT ONLY MAKE YOU LOOK GOOD, THEY MAKE YOU FEEL GOOD TOO.
Our clean hair care products are free of the all the bad ingredients you don't want to put in or on your body. For more info on what we mean by clean, click here to see the 'bad' list or read more on our clean beauty blog.
WE CARE ABOUT YOU, AND OUR PLANET.
Our hair care products are infused with plant-based Keravis PE for stronger, healthier hair, and we offer gluten-free and vegan options. All of our products are cruelty-free and our packaging is sustainable and recyclable.
LET'S KEEP OUR WORLD BEAUTIFUL,TOO.
DID YOU KNOW THAT A BOTTLE WITH AN ADHESIVE LABEL IS NOT RECYCLED?
It often isn't, because recycling centers won't bother to peel off those sticky adhesive labels.
Our bottles are made with sustainable bio-resin sugarcane and we'll soon be wrapping our shampoo, conditioner and styling products in removeable shrink sleeves that you can tear off before tossing (or reusing) to help keep our world cleaner.
Cleanse | Hydrate
Our shampoos and conditioners are sulfate-free, sodium-free, paraben-free and vegan.
Most are gluten-free and wheat-free, too.
When you choose clean hair care like Pure Shampoo, Luminous Conditioner, Dreamy Co-Wash or Beautiful Leave-In Elixir, you're making a clean, healthy choice for you!
Smooth | Strengthen
Our Keratin-infused hair care collection smooths and strengthens your hair and adds incredible shine.
Keratin proteins help lock in smooth waves and curls and add heat protection.
Try Polished Smoothing Balm to smooth and polish, Straight Up for super silky straight hair, Perfect Blow Dry Serum for extra 'jeuje' and body or Unbreakable Strengthening Serum to strengthen and prevent breakage.
Waves | Texture
'Tis the season for going Au Naturel!
Here are the products to give you soft, defined, touchable waves and curls that last all day:
Beachy Texture Creme is lightweight and creates soft definition. On fine hair, add Unbreakable Strengthening Serum to strengthen and create thicker-looking curls.
On thick hair, blend Beachy Wave Defining Creme and Polished Smoothing Balm for more control.
Volume | Body
A collection of super-lightweight styling products for fine, limp hair or hair that needs body.
Unbreakable Strengthening Serum and Iconic Volume | Texture Spray add shine and body, increase volume and lock in hold.
Pure No Sulfate Shampoo and Luminous Glossing Conditioner are weightless, so you'll get the glossy shine and hydration without weight.
CONTROL | Discipline
The key to managing dry, coarse and very curly hair is staying super-hydrated. And we've got the perfect styling products for you:
Smooth Hydrating Shampoo and Sleek Hydrating Conditioner add softness, discipline and control.
Our curly-haired girls love Beachy Wave Defining Creme for soft waves, Polished Smoothing Balm to define curls and Straight Up Ultimate Straight Balm to straighten and smooth.
--- What Our Customers Are Saying:
WOW! Nicola R.
I love that these products are so good and that the brand cares about using clean ingredients and caring for our planet. I use Perfect and Unbreakable and honestly my hair has never looked or felt better.
MY HAIR LOOKS GREAT Cindy P.
Very sleek and shiny! This product gives me a great blowout that lasts.
MY FAVE Lyn A.
Love their shampoos and conditioners, best I've used. Actually, it's all I use now and I never feel like I get build up or need to switch off. I am looking forward to trying more products.
LOVE MY WAVES! Ryann B.
I love the way my waves come out when I use this product and my hair feels great too, very soft and manageable and not frizzy at all. It looks like I used a waving iron even when I just let my hair dry naturally.
GREAT TEXTURE SPRAY Pamela C.
This spray gives my hair so much body! It holds the style and makes it look like I have twice as much hair. It's really great!
AMAZING! Lisa P.
Seriously amazing! My hair feels much thicker and stronger when I use it and my hair really looks great.
Beauty Pro | Blog Posts
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Three Reasons Why Your Shampoo Shouldn't Lather
And why you seriously need to move away from those that do: