Clean hair care. gluten-free. vegan. always cruelty-free.
oUR PRODUCTS
YOUR HAIR IS OUR THING.
STRONGER, THICKER, MORE BEAUTIFUL HAIR with Clean Ingredients and Keravis PE.
Plus, GLUTEN-FREE and VEGAN hair care options
in SUSTAINABLE, RECYCLABLE bio-resin packaging.
WANT SLEEK WAVES OR STRAIGHT SHINE?
Our Keratin-infused Smoothing Collection locks in waves and curls or straightens and smooths, all with incredible shine.
Try 'Polished' for thick, coarse or curly hair, 'Perfect' for fine hair that needs extra 'jeuje' and body or 'Unbreakable' to strengthen fragile strands and prevent breakage.
Just Feelin' Beachy?
Our Hydrating Shampoo & Conditioner and Beachy Texture Creme create perfectly soft, smooth waves.
So you can make every day a beach day.
wanna LOVE YOUR CURLS?
We do. You should too.
Go Au Naturel (and frizz-free) with products dedicated to creating soft, defined curls.
Bye, bye blow dry.
Got Fine, silky hair?
We've created super lightweight products that add shine and body, increase volume and lock in hold like you've never seen.
Now you don't have to work so hard for great hair.
Or Coarse, Dry Hair?
The key to managing coarse or dry is staying supremely hydrated. And we've got the products for that.
Check out our selection of deeply moisturizing and hydrating hair care products that add softness, discipline and control.
just add volume and texture!
Add volume and texture with Iconic and Unbreakable, both expressly designed for hair styles that need a little extra bit of 'Jeuje'!
Power up your style and rock it, girl.
quick shop the lineup:
And Let's Be Social, Butterfly:
blog: how to get great hair (and more topics):
2021: Time To Commit To Cleaning Up Your Beauty Routine
You're seeing it everywhere, and it's truly so key to healthy, glowing beauty: This years' Beauty goal is all about going clean. It's time to reset, detox our routine and start clean. Time...
Condition Like A Pro For Healthy Shiny Hair
What we learned by seeing ourselves all day on zoom lately: hydrated, healthy-looking hair is a must. Shiny and super-smooth is the new bar. Here's how you can have it too,...
Social Distance Hair: Making It Work From Home
Styling ideas from our staff to hide those greasy roots, power-up limp bedhead, hide peek-a-boo roots and keep your hair looking 'zoom- ready' when we really just want to skip the shower and...