WE USE ONLY QUALITY, CLEAN INGREDIENTS
So you don't have to think twice about what you're putting on your body.
We source safe, healthy plant-based ingredients - and sustainable packaging - because we're focused on creating clean, high-performance luxury hair care and beauty products that are good for you, and our planet.
Switch to our clean, luxury hair care and experience the difference!
3 REASONS YOU NEED TO AVOID SULFATES
Sulfates are bad for you, your hair and your scalp. Plus, they increase the chance of hair loss, hair fall and thinning by 8x. Here's what we use instead.
THICKER, HEALTHIER HAIR FOR EVERYONE
Clean ingredients + hair care that makes your hair strong and healthy:
Our hair products contain KERAVIS PE, a plant-based keratin protein that's been clinically proven to reduce hair loss or hair fall and make your hair thicker and stronger.
We're Made by women, for women.
We know what you want:
- Clean, luxury hair care + beauty products that don't harm you, our planet or any living thing. We use clean, cruelty-free ingredients, natural bioresin bottles and recycled shipping materials.
- Sulfate-free shampoos with a rich, creamy lather: Coconut and jojoba oils give you the lather you love, but without the harm. Concentrated formulas that use less water to make and last you longer, too.
- Conditioners that repair + hydrate but don't weigh you down: Our weightless conditioners instantly hydrate and detangle, yet leave your hair with tons of body and shine.
- High performance hair care: We've developed cleansers, conditioners and styling products that work even better, and that's a promise.
- Luxury ingredients: We offer the same high-quality, luxury ingredients the most expensive brands do, at more reasonable prices.
the summer edit
The Best Frizz-Free Waves This Summer:
Fighting frizz can seem like a summer-long uphill battle, but we've got some super-easy tips that will keep your hair looking great in heat and humidity!
Fact: Frizz is caused by the hair absorbing humidity from the air.
Fact: You can totally prevent your hair from absorbing that humidity - and prevent frizz right from the start.
Here are the two best ways to keep frizz away: double hydrating and humidity proofing your strands. Learn how now.