Proven results:

WHERE CLEAN MEETS LUXURY

Because you deserve both.



WE USE ONLY QUALITY, CLEAN INGREDIENTS

So you don't have to think twice about what you're putting on your body.

We source safe, healthy plant-based ingredients - and sustainable packaging - because we're focused on creating clean, high-performance luxury hair care and beauty products that are good for you, and our planet.

Switch to our clean, luxury hair care and experience the difference!

PLUS, SAVE TIME + $$ WITH AUTOMATIC SHIPPING

ORDER ANY OF OUR PRODUCTS ON SUBSCRIPTION OR BUILD YOUR CUSTOM SUBSCRIPTION BOX

GET FREE SHIPPING + SAVE 15%!

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3 REASONS YOU NEED TO AVOID SULFATES

Sulfates are bad for you, your hair and your scalp. Plus, they increase the chance of hair loss, hair fall and thinning by 8x. Here's what we use instead.

read more

THICKER, HEALTHIER HAIR FOR EVERYONE

Clean ingredients + hair care that makes your hair strong and healthy:

Our hair products contain KERAVIS PE, a plant-based keratin protein that's been clinically proven to reduce hair loss or hair fall and make your hair thicker and stronger.

We're Made by women, for women.

We know what you want:

- Clean, luxury hair care + beauty products that don't harm you, our planet or any living thing. We use clean, cruelty-free ingredients, natural bioresin bottles and recycled shipping materials.

- Sulfate-free shampoos with a rich, creamy lather: Coconut and jojoba oils give you the lather you love, but without the harm. Concentrated formulas that use less water to make and last you longer, too.

- Conditioners that repair + hydrate but don't weigh you down: Our weightless conditioners instantly hydrate and detangle, yet leave your hair with tons of body and shine.

- High performance hair care: We've developed cleansers, conditioners and styling products that work even better, and that's a promise.

- Luxury ingredients: We offer the same high-quality, luxury ingredients the most expensive brands do, at more reasonable prices.

YOUR HAIR. OUR PRODUCTS.

Experience Love At First Try.

SHOP all products

the summer edit

The Best Frizz-Free Waves This Summer:

Fighting frizz can seem like a summer-long uphill battle, but we've got some super-easy tips that will keep your hair looking great in heat and humidity!

Fact: Frizz is caused by the hair absorbing humidity from the air.

Fact: You can totally prevent your hair from absorbing that humidity - and prevent frizz right from the start.

Here are the two best ways to keep frizz away: double hydrating and humidity proofing your strands. Learn how now.

READ HOW

A MUST TRY!

I've been using the Pure Shampoo and Beautiful Leave In and my hair has been totally transformed! it's soft and shiny and looks so healthy. So happy I decided to try these products!

- Nancy C.

WOW...

I love that these products are so good and that the brand cares about using clean ingredients. I use Perfect and Unbreakable and honestly my hair has never looked or felt better.

- Nicola R.

Love My Waves!

I love the way my waves come out when I use Beachy, my hair feels great. It's super soft, manageable and no frizz! It smells nice too. I recommend this brand to all my friends!

- Ryann B.

Soft, Silky Hair

Using this elixir has completely changed my hair texture. It leaves my hair soft and smooth and it feels so much healthier. I've tried many other leave-ins but none even come close to this one.

- Marisa L.

Worry + hassle-free returns

Changed your mind? Email us to return unused, safety-sealed products for a full refund or used items for an exchange.

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Just sign up for our clean beauty newsletter or spend $45+ on any order to receive free shipping!

24/7 support. contact us anytime!

Email us at: contact@strengthxbeauty.com or call toll-free 800.316.0614. We're always here to help!