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The 'NO' List

We promise to never, ever use ingredients that are known to be harmful to you or the planet. Here's a list of the twelve 'dirty' ingredients we've eliminated in our hair care and beauty products, and why:

1. Sulfates

11. DMDMH or Formaldehyde
We don't use these harmful preservatives in our products - Here's why you should avoid them too:
  • They can cause skin irritation, headaches, shortness of breath and aggravation of asthma symptoms.
  • They've been labeled a 'toxic ingredient' by the Canadian Environmental Protection Act and classed as a human carcinogen by the US National Toxicology Program.
12. Synthetic Dyes