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Our Brand, Our Story


YOU ARE STRONG AND BEAUTIFUL. YOUR HAIR SHOULD BE, TOO.
ONE MISSION: BEAUTIFUL HAIR WITHOUT SACRIFICING OUR HEALTH, OR OUR PLANET.
Our hair care was created by NYC colorist | stylist Lisa Abbey and a group of her dedicated clients-turned-entreprenistas with a passion for clean, luxury hair care with amazing performance in sustainable, recyclable packaging. 
Our plant-based products contain no parabens, sulfates, pthalates, SLE or SLES, silicones, formaldehyde, toluene, PEG's, EDTA's, BHA, BHT, MCI/MI, triclosan, mineral oils, or synthetic dyes. They contain Keravis PE, a vegetable protein compound that's been clinically proven to increase hair strength and elasticity and smooth the cortex, resulting in stronger, shinier, healthier hair.
Most of our line is gluten-free with no wheat or wheat by-products, many are vegan and all are cruelty free.   
We use bottles made with sustainable sugarcane bio-resin HDPE and use remove-before-recycling labels for better recycling. 
We are committed to keeping our products reflective of the continually evolving standards of clean beauty and sustainability.
Plus, every purchase you make helps us support growth and empowerment for girls and women.
We've worked hard to create our line and we're excited to share it with you!
XO,
SXB Beauty Team