Our Brand, Our Story
YOU ARE STRONG AND BEAUTIFUL. YOUR HAIR SHOULD BE, TOO!
BEAUTIFUL, HEALTHY HAIR WITHOUT SACRIFICING YOUR HEALTH - OR OUR PLANET.
Our healthy for you, plant-based hair + body care is made by women, for women, created by a hairstylist with a passion for high quality, cruelty-free beauty without harmful ingredients.
We source only clean, luxury ingredients. We offer organic, gluten-free and vegan options, too. 'Clean' means our products are completely free of sulfates, parabens, phthalates and all the 'nasty' ingredients we don't want on our bodies.
We also believe in protecting our planet for future generations: We use sustainable, bio-resin bottles made of sugarcane instead of traditional plastics, sleeves instead of labels for best recycling and recycled shipping materials.
We're now focusing on creating a minimalist beauty line, with products good for both your hair and your skin! So many of nature’s superfood ingredients that are great for the skin are also amazing for the hair and scalp and our goal is to simplify your beauty routine with clean beauty products that can be used from head to toe.
See our Minimalist Beauty Collection
Join us on our mission to simplify healthy self-care and beauty.