You're seeing it everywhere, and it's the key to healthy, glowing beauty: This years' Beauty goal is going clean.
It's time to reset, detox our routine and start clean. Let's all get away from the unhealthy chemicals that drag us down and dull our glow.
Cosmetics, skin care companies and hair care companies are now recognizing how harmful many of the past standard ingredients are to both you and our planet. We do too; here's how we're stepping up and cleaning up.
Your part in protecting your body from these chemicals is to introduce clean brands into your life. Simply put, if your products aren't clean, it's time to move on.
We're doing our part. We've removed all ingredients that are identified as bad for you and replaced them with natural echinacea, chamomile, blueberry and sunflower, dandelion, coconut and argan oils. We are committed to keeping up with the ever-changing requirements to being clean and cruelty-free.
What we've changed (and you should too):
We've removed parabens that interfere with estrogen protection and sulfates that dry out the hair and scalp, clog pores and increase the chance of hair loss or thinning by 8x.
Plus BHA and BHT that can induce allergic reactions in the skin. We've also said goodbye! to synthetic dyes, pthalates and silicones.
Plus, we've switched out all our wheat proteins for vegetable-based, added Keravis PE (a vegan-derived keratin, clinically proven to make your hair stronger and more lustrous) and marine collagen! So our line is not only clean, it's gluten-free and mostly vegan too. That's good for you, good for your hair and good for our planet.
As we enter a new year and a fresh new beginning, let’s all commit to letting our beauty shine through naturally. And, most importantly, here’s to a cleaner, more beautiful you!
Thanks for letting us be a part of your journey —
XO, the Strength x Beauty Team