There are many factors that cause hair thinning and hair loss. Here are some
changes you can make and (steps you can take) to prevent it.

The Top 5 reasons your hair is thinning and what YOU can do:
1. Over-Use of Sulfates Products with more than a 1% concentration of surfactants (sulfates) increase the chance of hair loss or thinning by causing surface damage and weakening the hair follicles. Since there's no way to know exactly what the concentration is in the products you use at home, the best practice is to avoid sulfates altogether.
Afraid it won't lather? The better brands like ours now use natural emollients like coconut and jojoba oils to create a creamy, gentle lather. "So you can have healthy hair and the lather you love." says Lisa Abbey, CEO of Strength x Beauty, a clean hair care brand.
- Editors' pick: Strength x Beauty's Pure No Sulfate Shampoo and Marshmallow-based Dreamy Co-Wash are sulfate, paraben & gluten- free; Dreamy is also Sodium Chloride-free, so it's a great option for keratin-treated and straightened or permed hair.
2. Vitamin Deficiencies It's a known fact that we are what we eat. Healthy hair (and nails) need certain vitamins to thrive, so be sure you're getting enough of what you need. Necessary vitamins A, D, E, and B are ones we're familiar with, but did you know that vitamin K (found in green vegetables and fermented foods) is a really important nutrient for hair? We recommend a natural, non-synthetic supplement that also includes Biotin, Keratin and Hydrolyzed Collagen to fulfill all of the above supplemental needs .
3. Physical Stress Work it out yogi's; stress literally makes us pull our hair out! Seriously though, stress puts a lot of negative energy in the body and it needs to be released. That run or class you've been putting off can do more than get you in shape; it stimulates blood flow to help keep your hair stronger and healthier. This blood is full of nutrients and stimulates the hair follicles to promote growth.
4. Hormones Hormones that regulate menstruation, the birth cycle and menopause are a big factor too. When the body is going through these hormonal cycles, it stimulates hair loss, especially around the hairline and face. Pre-natal vitamins help stave off the hair loss during pregnancy, but it can continue up to 2 years after; the same goes for menopause, so it's especially important during these times to get the nutrients you need to keep hair healthy, shiny and thick.
5. Aging & Genetics Sometimes its just in your genes. The best way to combat or camouflage thinning or super-fine hair is to use the right products. Low lather shampoo's rinse well and are usually residue-free so as not to weight down the hair. And don't skimp on conditioner- fine hair needs it too, just use the right type!
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6. Products that can help: As mentioned, eliminating sulfates and Sodium is #1, but you can also repair and help thicken your hair with products like Unbreakable Strengthening Smoothing Balm; infused with plant-based derived keratin protein Keravis PE, it helps strengthen fragile hair from the inside out, adds elasticity to prevent breakage and makes it feel and appear thicker!
- Editors Tip: For fine or thinning hair, reverse the order of use; condition first, then shampoo! "Try this tip, you'll love the way it makes your hair feel - shiny and silky, but with lots of body," says Abbey.