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What Our Name Stands For


Strength x Beauty

We chose the name Strength x Beauty because those words means so much to us:

First, we believe in the strength and beauty every person has inside of her, and that our inner strength not only reflects, but is our outer beauty. And that when we feel strong and supported our inner beauty can shine through.

                 Our goal is that our products help you know and feel your beauty.               Truth: YOU are beautiful. We just add the icing.

Secondly, the X in our name represents the word and, and that is what we are:

"We are strong and beautiful. We are smart and sexy. We are kind, warm and loving. We are parents and partners and we are powerful leaders and CEO's. We do it all. 

Women are 'and'.... and we are everything." - Lisa Abbey, Founder

Lastly, our commitment to strength and beauty is to making clean products, good for our hair and safe for our planet.  So we can all be strong, healthy and beautiful.