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What Our Name Stands For


Strength x Beauty

Those two words mean so much to us.

We believe in the strength and beauty every person has inside of her. That our inner strength not only reflects, but is our outer beauty. That when we feel strong our inner beauty can shine more brightly.

Our goal is for our products to help you appreciate your own beauty. You are already beautiful, we just add the icing on your cake.

The X in our name represents the word and, and that is what women and girls are:

"Strong and beautiful, smart and sexy. Kind and loving. Parents, partners, teachers and leaders. We do it all. 

Women are 'and'.... and we are everything."

- Lisa Abbey, Founder