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Our Name


Strength x Beauty

We chose the name Strength x Beauty because those two words mean so much to us.

First, we believe in the strength and beauty every person has inside of her, that our inner strength not only reflects but is our outer beauty and that when we feel strong and supported our inner beauty shines more brightly.

                 Our goal is for our products to help you know and feel your beauty.               Truth: YOU are beautiful. We just add the icing.

The X in our name represents the word and, and that is what we all are:

"We are strong and beautiful, smart and sexy. Kind, warm and loving. We are parents and partners, role models and leaders. We do it all. 

Women are 'and'.... and we are everything." - Lisa Abbey, Founder