What We Mean By Clean


We're completely free of:

Parabens, sulfates, pthalates, chemical sunscreens, sodium lauryl or laureth sulfate, silicones, polyethelyne or polypropylene, formaldehyde, hydroquinone, toluene, PEG's, EDTA's, BHA, BHT, triclosan, talc, mineral oils or petrolatum.

Most of our products a're gluten-free, with no wheat or wheat by-products.

We're cruelty-free and almost 100% vegan. We test our products on people, not animals. The majority of our hair care line is completely free of any animal-derived by-products; our non-vegan products, Dreamy, Perfect and Polished are infused with keratin proteins derived from the oils contained in sheeps' wool.

Sustainability and recyclability:

We use bottles made with sustainable bio-resin (sugarcane) HDPE and remove-before-recycling labels to help keep our planet healthy and clean.

Our promise:

We promise you that we will always strive to keep our product ingredients updated to reflect the continually evolving standards of clean beauty.