Smooth | Strengthen

Whether you're craving sleek waves or super-straight, shiny hair, this is the collection for you.

New! 3.4 oz. Travel | Try-Me sets: perfect for when you're traveling or just on the go.

Smooth Hydrating Shampoo

Smooth Hydrating Shampoo — $ 13 +

Sleek Hydrating Conditioner

Sleek Hydrating Conditioner — $ 14 +

Perfect Blow Dry Serum

Perfect Blow Dry Serum — $ 15 +

Polished Smoothing Balm

Polished Smoothing Balm — $ 15 +

Unbreakable Strengthening Serum

Unbreakable Strengthening Serum — $ 22

Virtuous Ultimate Dry Shampoo

Virtuous Ultimate Dry Shampoo — $ 24

4 pc. Smoothing Kit | Normal to Medium Hair

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$ 25.50

4 pc. Smoothing Kit | Normal to Medium Hair — $ 25.50

4 pc. Smoothing Kit | Thick, Coarse or Curly Hair

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$ 26.50

4 pc. Smoothing Kit | Thick, Coarse or Curly Hair — $ 26.50

3 Pc. Smoothing Kit | Keratin Treated Hair

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$ 18.50

3 Pc. Smoothing Kit | Keratin Treated Hair — $ 19