Natural Beauty - With No Sulfates!


By this point, we should all be well-versed in the negative effects of chemically-laden or enhanced beauty products. It’s important to bear in mind that anything that passes through your skin, scalp, and overall body is then transported into your bloodstream.

For the most part, women are calling for a more natural approach to their health, beauty, and wellness. Despite the human desire for quick fixes, through using natural products we ultimately serve our beauty and body far better- both short term and long term. Here's how:

Why is it so vital to have a natural approach? 

As mentioned previously, chemical products placed topically on the skin or through shampoo and other treatments inevitably filter into our bloodstream. The liver is a vital organ that filters these toxins from your body, however, an excess of chemicals and toxins puts unnecessary pressure on your liver- so why do it?! 

And there is no doubt that chemically-laden products can be toxic to your body. Even in very small amounts, over time these toxins can build up and create inflammation within the body. Here are a few things to note regarding chemically-based products! 

Generally, when looking at the ingredients of any product, the first ingredient you see is often the higher one. So if you see a chemical that you don’t recognize or are not sure of as the first ingredients- think twice and do your research! 

  • Some of the most common chemicals in beauty and hair care products are known as SLS or SLES: Sodium Laureth Sulphate and Sodium Laureth Ether Sulphate. This is a chemical that creates a mass of foam, such as bubble bath or shampoo foam. At first glance it may not seem too much to be wary of; however, this chemical can cause irritation and skin complaints. If you already have an existing skin condition such as acne, it can exacerbate symptoms! 

  • Chemicals in beauty products, hair and skincare, and cosmetics can filter into your bloodstream and negatively affect your hormonal balance. Remember, the inflammation affects every system within the body- including the endocrine system, digestive function, and hormonal balance. 

Women should not have to pay with their health for their beauty

Be mindful of products that you use, and choose the absolute best for you! Strength x Beauty listened to what women wanted and they found that women want clean, simple products with high-quality ingredients that make their skin and hair look and feel soft, healthy, and beautiful without all the bad chemicals that do them harm.

They want to buy products that are healthy and earth-friendly, without spending a fortune, and know that they are doing good things for our planet. And Strength x Beauty delivers on all counts! 

“Strength x Beauty, these two words mean so much to us. We believe in the strength and beauty inside all of us and that our inner strength is a light that reflects our outer beauty. Our mission is to create clean hair care products that help keep your body healthy, make your hair look and feel great, and do not harm animals or our planet. Oh, and the “x” in our name? It represents the word “and”! And that's just what we all are: Strong and beautiful.”- Lisa Abbey, Founder

Lisa has been a veteran in the hair care industry for 30+years. She served in various capacities inclusive of stylist, colorist, salon owner, and educator. She has spoken with thousands of women throughout her career about what they are looking for in beauty products and hair care. Of course, she listened, and alongside other like-minded professionals decided to pursue the development of a haircare line that would benefit everyone. This is how Strength X Beauty was born!

Strength X Beauty products are formulated with premium clean ingredients, packaged in sustainable, recyclable bottles, and provide performance that rivals the more expensive luxury brands at an affordable price point.

They have added Keravis™ PE - a vegetable-based protein compound clinically proven to make the hair stronger and more elastic, and therefore less prone to breakage or damage to all of their products. This commitment helps their customers attain stronger, shinier, healthier hair.

“We understand full well that hair care is a large and varied industry. However, our mission is to bring people together by helping them feel good about themselves, feel confident, and empowered. Our products are a small part of this bigger picture. We want to pay it forward by helping others…we are all Strength X Beauty!”- Strength x Beauty

Strength x Beauty uses only clean ingredients:

“Our plant-derived products contain no parabens, sulfates, phthalates, SLE or SLES, silicones, formaldehyde, toluene, PEG's, EDTA's, BHA, BHT, MCI/MCLI triclosan, mineral oils, or synthetic dyes. Most of our line is gluten-free with no wheat or wheat by-products; many of our products are vegan* and all are cruelty-free”- Strength x Beauty

(Their non-vegan products contain only keratin proteins derived from the oils found in sheep's wool) 

  • All of their products are infused with Keravis PE, a vegetable protein compound that's been clinically proven to increase hair strength and elasticity and smooth the cortex, resulting in stronger, shinier, healthier hair.

  • Sustainability and Recyclability: They use bottles made with sustainable bio-resin (sugarcane) HDPE to lower their carbon footprint and are designing “remove-before-recycling” labels to improve recycling practices.

 “We promise that we will always strive to keep our product ingredients and packaging updated to reflect the continually evolving standards of clean beauty and sustainability”- Strength x Beauty

Keen to know more? Here’s a peek at two of Strength x Beauty’s products: Pure No Sulfate Shampoo and Virtuous Ultimate Dry Shampoo.

PURE No Sulfate Shampoo 

(Sizes: 8.4 oz. and 3.4 oz.) MSRP: $22.00                  

This no-sulfate shampoo is infused with lightweight deep cleansing properties to leave your hair feeling healthy, clean, and silky. With subtle notes of cherry blossom & bergamot to balance the floral of green violet leaf and white jasmine, this clean and sophisticated shampoo is wrapped in warm amber and velvet musk scent! 

 The key attributes include Sulfate-Free, Gluten-Free, Vegan, with Keravis PE. This is a cruelty-free product.  

VIRTUOUS Ultimate Dry Shampoo 

(Size: 3 oz.) MSRP: $24.00 

This ultimate dry shampoo instantly refreshes hair with a clean, no-powder finish and makes your blowout last! It has a light and refreshing fragrance of clean mineral springs! 

Key attributes: Paraben-free | Sulfate-free | Sodium Chloride-free | Cruelty-free | Recyclable | Tsa- approved travel size. 

The Strength x Beauty mission: beautiful hair without sacrificing our health, or our planet.
  • Our haircare was created by NYC colorist | stylist Lisa Abbey and a group of dedicated clients-turned-entrepreneurs with a passion for clean, luxury haircare with an amazing performance in sustainable, recyclable packaging. 

  • Our plant-based products contain no parabens, sulfates, phthalates, SLE or SLES, silicones, formaldehyde, toluene, PEG's, EDTA's, BHA, BHT, MCI/MI, triclosan, mineral oils, or synthetic dyes. They all contain Keravis PE, a vegetable protein compound that's been clinically proven to increase hair strength and elasticity and smooth the cortex, resulting in stronger, shinier, healthier hair.

  • Most of our line is gluten-free with no wheat or wheat by-products, many of our products are vegan and all are cruelty-free.  

  • We use bottles made with sustainable sugarcane bio-resin HDPE and use remove-before-recycling labels for better recycling. 

  • We are committed to keeping our products reflective of the continually evolving standards of clean beauty and sustainability.


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