With the dramatic changes happening in our communities and as a company that stands for supporting strong women and their inner beauty, our eyes have been opened to the ways we may have missed opportunities to champion inclusiveness and diversity while creating our hair care line.
Currently, two of our eleven products are appropriate for multicultural use. Both Marshmallow Creme and Miraculous are botanically-infused for intense moisture and are sodium chloride-free, which is especially beneficial for straightened and chemically treated hair types. The remaining 9 cleansers, conditioners and styling products we make are geared more toward a more non-ethnic hair texture.
Here are some of the things we'll be doing to create a better brand for our customers and a better future for our community:
- Expanding our hair care lines with more diverse product offerings and creating specialized products for different hair textures and types.
- Using our social platforms more to spotlight racial equality and fight racial inequality, especially in the beauty industry.
- Refocusing our charitable support to organizations that empower both people and our culture toward racial healing, equity, and reconciliation, promoting and supporting woman-led organizations and organizations that empower girls of all races with the tools to be their best self.
- Creating an external committee made up of women of all ages, backgrounds and ethnicities to lend their voice to how we create the future of our brand and its products and how to better support our customers and our community.
Strength x Beauty Team