Three Reasons Why Your Shampoo Shouldn't Lather

We've all been consciously trying to move away from shampoos containing sulfates, to keep our hair healthier. Our team made the change and surprisingly, we've found that we don't miss them at all! Plus, we've substituted sulfates with natural emollients such as coconut, jojoba and argan oils that create a creamy, gentle suds so you don't actually have to give up your lather completely.
Once we got over being so used to big, soapy bubbles, we realized it was just that - the soapiness - that was drying out and dulling our hair. Consider how your skin feels when you wash your face with soap vs. a rich, creamy cleanser - you know that tight, dry feeling soap leaves behind? It's exactly the same with your hair. Natural, non-sulfate emulsifiers are so much more hydrating and healthier for you too.
Here are the reasons we're sure we'll never go back to sulfate-based shampoos (and why all of the products in our Strength x Beauty haircare line are sulfate-free):
See our paraben, sulfate and sodium-free shampoos and conditioners
1.  Sulfates are bad for your hair:
When shampoos were originally developed, a detergent-like sulfate (a mix of oxgyen and sulphur) was used to create them. This was fine way back then; because women shampooed weekly or less and harsh cleansers were needed to remove the excess buildup of oils, heavy lacquers and hair sprays that were used to hold popular hairstyles.
But the sulfates, or surfactants, used in shampoos are the same ones found in common cleaning products like degreasers, floor cleaners and car wash soaps, and they're way too strong for our hair today; they degrade hair cuticle making it rough and prone to frizz and breakage, and also strip it of the essential oils and proteins needed to keep it healthy and shiny. 
Over-use of shampoos containing a high concentration of sulfates can result in seriously tangled hair, a frizzy or degraded hair shaft that you just can't seem to get smooth, dryness, brittleness, splits ends and worst of all, thinning hair or hair loss.
2. Sulfates are bad for you: 
For years complaints about sulfates have been among the most common made to the FDA and to shampoo manufacturers in regard to skin irritation. The American Journal of Toxicology concluded that a concentration of higher than 10% sulfates can damage the hair follicles and scalp, slowing hair growth by as much as 8 times the normal rate. Two common sulfates, SLS and SLES, have been linked to being a main contributing factor to hair loss.
3. Our hair feels and looks so much better since we've eliminated sulfates:
We tested going sulfate free with a focus group of staff member and brand followers before making the switch and here are the results: we truly see a huge difference in our hair. Our color lasts longer and stays more vibrant and our hair is less frizzy, much shinier and feels softer to the touch. 
Our curly girls say their hair feel less dry and damaged, and their curls have more bounce and definition. Those of us with straight (or straightened) hair notice it no longer feels as brittle & we've lost our split ends, too.
Losing the sulfates is just as important for your body and facial care too, as they are extremely drying to the skin. Plus, low-sulfate and no-sulfate products are definitely greener and gentler on our environment.
Join us on our mission for a sulfate-free lifestyle, your hair and skin will thank you for it!
XO, Strength x Beauty Team

1 comment

  • Val Denker

    What is your shampoo?

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