Three Reasons Why Your Shampoo Shouldn't Lather

For the past year or so, we've been consciously moving away from hi- lather, hi-sulfate shampoos to keep our hair healthier. Not surprisingly, we've found that we don't miss them at all. 
Once we got over being so used to big, soapy bubbles, we realized it was just that - the soapiness - that was drying out and dulling our hair. Consider how your skin feels when you wash your face with soap vs. a rich, creamy cleanser - you know the tight, dry feeling soap leaves behind? It's exactly the same with your hair.   
Here are the reasons we're sure we'll never go back to full-sulfate (and why all of the products in our line are sulfate-free).
1.  Sulfates are bad for our hair:
When shampoos were originally developed, a detergent-like sulfate (a mix of oxgyen and sulphur) was used to create them. This was fine back then; because women shampooed weekly or less and harsh cleansers were needed to remove the excess buildup of oils, heavy lacquers and hair sprays that were used to hold popular hairstyles.
But these sulfates, or surfactants, (the same ones found in common cleaning products like degreasers, floor cleaners and car wash soaps) are way too strong for us today - they degrade the hairs' surface and strip it of all the essential oils and proteins needed to keep it healthy. 
Over-use of shampoos containing a high concentration of sulfates can result in seriously tangled hair, a frizzy or fuzzy hair shaft that you just can't seem to get smooth, brittle hair and splits ends, and thinning hair.
2. Sulfates are bad for us: 
For years complaints about sulfates are among the most common ones made to the FDA and to shampoo manufacturers, in regard to skin irritation. The American Journal of Toxicology concluded that a concentration of higher than 10% sulfates can damage the hair follicles and scalp, slowing hair growth by as much as 8 times the normal rate. Two common sulfates, SLS and SLES, have been linked to being a main contributing factor to hair loss.
3. Our hair is so much softer and shinier now that we've stopped:
Now that we've made the switch (15 of us in total), we truly see a huge difference. Our color lasts longer and stays more vibrant. Our hair is definitely shinier and feels softer to the touch. 
Our curly girls say their curls feel less dry and damaged and are bouncier. Those of us with straighter (or straightened) hair notice it no longer feels as brittle & we've lost our split ends too.
Lastly, low-sulfate and non-sulfate products are definitely greener and gentler on our environment.
Join us on the mission!

1 comment

  • Val Denker

    What is your shampoo?

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